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Y/DIRECTION logoY/DIRECTIONCreative & Strategy Agency2026

Y/DIRECTION: Bilingual Agency Platform

Y/DIRECTION launched as a Cairo-born creative and strategy agency positioning itself as "the questioning agency" — a promise a conventional agency website would immediately undercut. It needed a site that demonstrated the thesis rather than asserting it: Arabic and English carried as equals with genuine RTL rather than a mirrored translation, a deliberately small page count instead of the twenty-page agency convention, and enough editorial craft to survive prospects who judge a partner in under a minute.

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Y/DIRECTION product screenshot

What we built

A bilingual (English/Arabic) marketing platform on Next.js 16 and React 19, RTL-native from the ground up so the Arabic site gets its own type lockups and hierarchy rather than a mirrored layout. The public site is deliberately compact — approach, services, work, packages, team and contact on one considered homepage, plus a Field Notes publication with its own article pages and a per-project work detail route. A Go and PostgreSQL backend powers a React admin console so the agency edits its own content in-house. The design system holds a single-accent discipline — one Direction Yellow moment per view — against hand-cut collage artwork, and every animation ships a reduced-motion alternative.

Tech stack

  • Next.js
  • React
  • TypeScript
  • Go
  • PostgreSQL
  • i18n (AR/EN)

A closer look

Screens from the system in everyday use. Swipe, or use the arrows, and select any image to enlarge it.

Selected work — every case opens with the question it had to answer, not a deliverables list.
Four comparable ways in, with scope set per engagement rather than a guessed price list.

Highlights

  • Bilingual, RTL-native
  • In-house content admin console
  • A still path for every animation

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