Work in production.

Y/DIRECTION

Y/DIRECTION launched as a Cairo-born creative and strategy agency positioning itself as "the questioning agency" — a promise a conventional agency website would immediately undercut. It needed a site that demonstrated the thesis rather than asserting it: Arabic and English carried as equals with genuine RTL rather than a mirrored translation, a deliberately small page count instead of the twenty-page agency convention, and enough editorial craft to survive prospects who judge a partner in under a minute.

• Bilingual, RTL-native
• In-house content admin console
• A still path for every animation